Google’s Left Hand Is Waiting for Its Right Hand to Synchronise
Running a small publishing business, AI and connected marketing platforms are supposed to make life easier. Heard that one before.
When the Numbers Don’t Add Up
An indie author opens a dashboard to see how many books have sold that day. Perhaps enough to justify a celebratory coffee. Perhaps enough to suggest that a stronger drink would be appropriate.
Z+IP
I wanted to bring a sense of discovery to my websites, where readers could learn about a book before deciding where to get it. That became Z+IP, my shorthand for an A+-style information page.
Interaction, Algorithms and the Roaming Reader
Interaction can help social-media platforms decide whether something is interesting enough to show to more people.
The Roaming Reader
Indie authors think in terms of book marketing funnels. A reader sees an advert. They click & arrive on the book page. They buy the book. Nice. Neat. Measurable. And, increasingly, I suspect, wrong.
All Roads Lead to Roaming
There is something wonderfully reassuring about marketing theory. You place an advert on social media. A reader sees it. The reader clicks the link. They arrive at your website. They buy the book.