Interaction, Algorithms and the Roaming Reader
Interaction can help social-media platforms decide whether something is interesting enough to show to more people.
The Roaming Reader
Indie authors think in terms of book marketing funnels. A reader sees an advert. They click & arrive on the book page. They buy the book. Nice. Neat. Measurable. And, increasingly, I suspect, wrong.
All Roads Lead to Roaming
There is something wonderfully reassuring about marketing theory. You place an advert on social media. A reader sees it. The reader clicks the link. They arrive at your website. They buy the book.